MKTG 3110-005

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Spring 2016

MKTG 3110  Marketing Concepts

SYLLABUS-MKTG 3110-005 Spring 2016

CLASS SCHEDULE-MKTG 3110-005 Spring 2016

 

TEXT BOOK

MARKETING by Roger Kerin, Steven Hartley & William Rudelius; published by McGraw-Hill Irwin

11^th edition ISBN-13: 978-0-07-802889-2   OR

12^th edition ISBN-13: 978-0-07-786103-2

assigned reading pages MKTG 3110 Spring 2016

 

POWER POINTS

005 Concepts – class 1 – Spring 2016

005 Concepts – class 2 – Spring 2016 

class 2 key points

005 Concepts – class 3 – Spring 2016 – mktg environment & soc. resp. & ethics

005 Concepts – class 4 – Spring 2016 – consumer behavior 

005 Concepts – class 5 – spring 2016 – exam 1

Concepts – class 4 – Spring 2016 – test PREVIEW