{"id":68,"date":"2014-09-16T15:43:55","date_gmt":"2014-09-16T15:43:55","guid":{"rendered":"http:\/\/belkcollegeofbusiness.charlotte.edu\/tcohen3\/?page_id=68"},"modified":"2015-04-16T01:50:56","modified_gmt":"2015-04-16T01:50:56","slug":"mktg-3250-001","status":"publish","type":"page","link":"http:\/\/belkcollegeofbusiness.charlotte.edu\/tcohen3\/mktg-3250-001\/","title":{"rendered":"MKTG 3250 001"},"content":{"rendered":"

Marketing Strategy Consultancy\u00a0\u00a0 MKTG 3250-001<\/strong>\u00a0 \u00a0CRN #24430<\/p>\n

Class location: Lecture Hall 106, Friday building<\/p>\n

Class meeting times: Mondays & Wednesdays 8:00 – 9:15 am<\/p>\n

Final exam: Wednesday May 4, 8:00 – 10:30 am<\/p>\n

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If you email me, please start your subject line \u201cMKTG 3250 \u2026<\/em><\/p>\n

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Teams\u00a06\u00a0& 7 advance to the Final Four round. Congratulations!<\/p>\n

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SYLLABUS<\/a><\/p>\n

COURSE OUTLINE<\/a><\/p>\n

Rules & Recommendations<\/a><\/p>\n

Weekly Assignment Guidelines<\/a><\/p>\n

Team Presentation Times \u00a0–\u00a0team presentation times<\/a>\u00a0\u00a0\u00a0\u00a0 <\/strong>Please read useful info in notes below times in this document (i.e. bottom half of page)<\/strong><\/p>\n

QUESTIONS for client\u00a0<\/strong>must be submitted to the instructor in writing. Questions will be sent to the client on Mondays and Wednesdays by 5 pm. Answers will be emailed to teams once received.<\/p>\n

Student\u00a0Info Page<\/a>\u00a0 – \u00a0these forms will be distributed on the first day of class<\/p>\n

Firing a Team Member<\/a><\/p>\n

Peer Evaluations<\/a><\/p>\n

Class #1 PPT \u00a0 – \u00a0\u00a0class 1 – strategy – spring 2015<\/a><\/p>\n

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Textbooks<\/strong><\/p>\n

Strategy is a creative and individual part of marketing. There are many different ways to develop marketing strategies, but there are common elements to marketing plans. Any of the following books present worthwhile approaches. It is recommended that each team uses at least one of these references. This reference list will be discussed in class #1.<\/p>\n