Information
Direct Marketing Educational Foundation: Four individual data sets, each containing customer buying history for about 100,000 customers of nationally known catalog and non-profit database marketing businesses are available through DMEF to approved academic researchers for use within academic situations.
How to Get Access
The DMEF database is provided via the Belk College’s WRDS subscription. If you have a WRDS subscription, login here. To get a WRDS subscription you must request an account. Please click Question/Comments link in the menu if you have questions, concerns or difficulties getting the account set up.
Note: Account request takes 12-24 hours to be activated