MBAD 6270 Marketing Management

Ch 1 Marketing Intro

Ch-1-Marketing-Overview

Ch-1-THE-Mktg-Concept

Ch-2-Creating-Value

Ch-2-Marketing-Plan

Ch-2-Strategic-Planning-Process

Ch-3-Marketing-Environment

Ch-3-Marketing-Intelligence

Ch-4-Marketing-Research-Process

Ch-4-Measuring-Marketing

Ch-4-Primary-Research

Ch-5-Cost-of-a-Lost-Customer

Ch-5-Creating-Customer-Loyalty

Ch-5-Customer-Equity-and-CRM

Ch-6-Consumer-Buying-Process

Ch-6-Psychological-Factors

Ch-6-Sociological-Factors

Ch-7-B2B-Buying-Behavior

Ch-8-Bases-of-Segmentation

Ch-8-Segmentation-Process

Ch-9-Brand-Names

Ch-10-Positioning

Ch-11-Analyzing-Competitors

Ch-11-PLC-and-Innovation

Ch-12-Consumer-Goods-Classification

Ch-12-Industrial-Goods-and-Packaging

Ch-20-New-Product-Development-Process

Ch-14-Pricing-Intro

Ch-14-Setting-a-Price

Ch-15-Channel-Conflict

Ch-16-Logistics

Ch-16-Retailing

Ch-16-Wholesaling

Ch-17-Communication-Process

Ch-17-Effective-Communication

Ch-17-Marketing-Communications-Mix

Ch-18-Advertising

Ch 18 B2B-Promotions-and-PR

Ch-19-Direct-Marketing

Ch-19-Personal-Selling