{"id":8,"date":"2012-10-25T22:04:15","date_gmt":"2012-10-25T22:04:15","guid":{"rendered":"http:\/\/pages.charlotte.edu\/template-faculty01\/?page_id=5"},"modified":"2025-09-27T19:39:15","modified_gmt":"2025-09-27T23:39:15","slug":"home","status":"publish","type":"page","link":"https:\/\/belkcollegeofbusiness.charlotte.edu\/smoon13\/","title":{"rendered":"My Profile"},"content":{"rendered":"<p>I joined the Belk College of Business in 2013 to be part of the university-wide analytics initiative after my ten years of service at North Carolina State University. I am currently Chair of the Marketing Department.<\/p>\n<p>My research interests include AI, Marketing Analytics, Social Media, Culture &amp; Consumers, and Entertainment Marketing. My research has been published in various journals including <em>Journal of Marketing<\/em>, <em>Journal of Marketing Research<\/em>, <em>Management Science<\/em>, <em>Journal of the Academy of Marketing Science<\/em>, <em>Journal of Retailing<\/em>, <em>International Journal of Research in Marketing<\/em>, <em>Journal of Interactive Marketing<\/em>, <em>Journal of Consumer Psychology<\/em>, <em>Journal of International Marketing<\/em>, <em>Journal of Business Research<\/em> and other journals.<\/p>\n<p>I have taught Global Marketing, Consumer\/Marketing Analytics, Innovation Analytics, and Marketing Research for both graduate and undergraduate students.<\/p>\n<p><a href=\"http:\/\/belkcollegeofbusiness.charlotte.edu\/smoon13\/wp-content\/uploads\/sites\/930\/2025\/09\/Sangkil-Moon-CV.pdf\">Sangkil Moon &#8211; CV<\/a><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I joined the Belk College of Business in 2013 to be part of the university-wide analytics initiative after my ten years of service at North Carolina State University. I am currently Chair of the Marketing Department. My research interests include AI, Marketing Analytics, Social Media, Culture &amp; Consumers, and Entertainment Marketing. My research has been [&hellip;]<\/p>\n","protected":false},"author":882,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/belkcollegeofbusiness.charlotte.edu\/smoon13\/wp-json\/wp\/v2\/pages\/8","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/belkcollegeofbusiness.charlotte.edu\/smoon13\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/belkcollegeofbusiness.charlotte.edu\/smoon13\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/belkcollegeofbusiness.charlotte.edu\/smoon13\/wp-json\/wp\/v2\/users\/882"}],"replies":[{"embeddable":true,"href":"https:\/\/belkcollegeofbusiness.charlotte.edu\/smoon13\/wp-json\/wp\/v2\/comments?post=8"}],"version-history":[{"count":59,"href":"https:\/\/belkcollegeofbusiness.charlotte.edu\/smoon13\/wp-json\/wp\/v2\/pages\/8\/revisions"}],"predecessor-version":[{"id":175,"href":"https:\/\/belkcollegeofbusiness.charlotte.edu\/smoon13\/wp-json\/wp\/v2\/pages\/8\/revisions\/175"}],"wp:attachment":[{"href":"https:\/\/belkcollegeofbusiness.charlotte.edu\/smoon13\/wp-json\/wp\/v2\/media?parent=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}