MKTG 3110 003

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Spring 2016

MKTG 3110 – 003  Marketing Concepts; course #23911

CLASS TIME: Mondays & Wednesdays, 11:00 am – 12:15 pm

CLASS LOCATION: Rowe 161

 

SYLLABUS-MKTG 3110-003 Spring 2016

SCHEDULE-MKTG 3110-003 Spring 2016

 

TEXT BOOK

MARKETING by Roger Kerin, Steven Hartley & William Rudelius; published by McGraw-Hill Irwin

11^th edition ISBN-13: 978-0-07-802889-2   OR

12^th edition ISBN-13: 978-0-07-786103-2

assigned reading pages MKTG 3110 Spring 2016

 

HOMEWORK

HWK-MKTG 3110-003 Spring 2016

MKTG 3110 memo grading rubric

 

POWER POINTS

003 Concepts – class 1 – Spring 2016

003 Concepts – class 2 – Spring 2016

003 Concepts – classes 3-4 – Spring 2016

003 Concepts – class 5 – Spring 2016 – mktg environment

003 Concepts – class 6 – Spring 2016 – soc. resp. & ethics

003 Concepts – classes 7-8 – Spring 2016 – consumer behavior

003 Concepts – class 9 – spring 2016 – exam 1