If you email me, please start your subject line “MKTG 3231 …”
tcohen3@uncc.edu
Office: Friday 352-B
Office hours: Mondays 9:30 – 10:30 am
MKTG 3231 – 001 Global Marketing Management; course #27543 – SPRING 2016
CLASS TIME: Mondays & Wednesdays, 2:00 pm – 3:15 pm
CLASS LOCATION: Friday Room 106
SYLLABUS-MKTG 3231-001 Spring 2016
CASE STUDIES
HOW TO write great case studies
Case study grading rubric
Link to access case studies: http://highered.mcgraw-hill.com/sites/0073529974/student_view0/cases.html
ASSIGNED READINGS
Excerpt from Poorly Made in China – with permission from the author
POWER POINTS
There is a Power Point for each day of class.